Waiting for my last.fm shoegaze radio to start streaming I did sometihg I hardly do twice a year - I took notice of the content ad on the last.fm page.
It was displaying a new fragrance ad. Everyone needs consumer goods - certainly some of us spend more time & money on them but I don't know a person who lives completely detached from the world of material goods.
So I think that everyone needs some more consumer-sensitive marketing. I'm sure there are a lot of guys around to world who will be really interested in that new fragrance. How to link their potential interest to this often shielded and disregarded medium the banner ad?
I can imagine a website which aggregates every new consumer product with basic information (company delivered and user generated) and consumer ratings and comments would be a great success. There are already some examples - like getsatisfation.com. Why don't companies use this as a chance to inform their customers about their new products and a new way to interact with them?
Many of us are already banner-blind, companies are consumer-deaf. Now (with some new government regulations especially in the EU) there is the threat of internet becoming dumb.
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