the music "tele"-vision

I incidently had a glimps of another "house/rock/*ock of love" show and I said to myself once again: "MTV is so over".

In my teens I wholeheartedly loved MTV because it was the music television. It was all about music and videos. But so much more as well: fashion, hype, integrity.

Since then MTV has been moving continuously on the downward spiral of serving the mass flavor. You know what I mean: dumb dating shows instead of videos, talentless acts instead of substance.

Plus: television is so out anyway. Ok, on its way out. 

I don't know what MTV is doing online but the fact that the twitter population haven't heard of it is self-explanatory.

Maybe the problem is in the definition: when creating an idea never define limits.

Maybe the Music Channel would have been much more profutable and sustainable than the Music Television.

Maybe.

#reinvent

Posted via email from neviiven's posterous

on marketing and shoes

well - I fell for this pair of shoes. 

I cannot afford these shoes right now but this fact doesn't upset me. I like them, they are comfortable and sexy but I can appreciate them anyway.

This is because  I learnt something. The essence of marketing is not selling things but selling ideas.

This is the reason you buy not a watch but a rolex, not a skirt but a valentino, not a portable music device but an apple product.

Every good brand stands for a good idea. The vision of coolness, of wealth, of being smart, being sexy. Good marketing messages provide not information on the product but a feeling of experiencing something you don't have really. 

Buying the product can provide us with that desirable idea and we can actually feel it but this perception won't last long.

Do you remember a happy moment you have and associate it with an object? A car, a fridge, a jacket, lingerie?

I'm pretty sure not. The moments you can qualify as happy are moments of experiencing something, of having someone in your life, of an activity, a feeling, a flow. 

This is the reason why so many people are unhappy nowadays - bombarded with marketing messages of ideas we keep buying stuff and hope that this would help us be happy. 

Trying on the shoes I had instantly an idea in my head: a summer night, italian flair, the swoosh of the sea, music, wine, someone inspirational, something unsaid, me sexy and sweet, the beginning of a journey. 

I had to laugh in the fitting room. Well the vision was great but buying the shoes and being on that italian beach with someone I admire doesn't have much in common.

But beyond visions and feelings like these there's something more. The happiest moments in my life were those in which I experienced a spontaneous amazing chain of happenings which came from the ocean of possibile occurrences in the best, most magical way possible. A miraculous flow born from the chaos. Like a beautiful melody where every note is a different happening in your life.

Well this is something which certainly has little to do  with brands and products.

And with shoes :)

See and download the full gallery on posterous

Posted via email from neviiven's posterous

on marketing and shoes

well - I fell for this pair of shoes. 

I cannot afford these shoes right now but this fact doesn't upset me. I like them, they are comfortable and sexy but I can appreciate them anyway.

This is because  I learnt something. The essence of marketing is not selling things but selling ideas.

This is the reason you buy not a watch but a rolex, not a skirt but a valentino, not a portable music device but an apple product.

Every good brand stands for a good idea. The vision of coolness, of wealth, of being smart, being sexy. Good marketing messages provide not information on the product but a feeling of experiencing something you don't have really. 

Buying the product can provide us with that desirable idea and we can actually feel it but this perception won't last long.

Do you remember a happy moment you have and associate it with an object? A car, a fridge, a jacket, lingerie?

I'm pretty sure not. The moments you can qualify as happy are moments of experiencing something, of having someone in your life, of an activity, a feeling, a flow. 

This is the reason why so many people are unhappy nowadays - bombarded with marketing messages of ideas we keep buying stuff and hope that this would help us be happy. 

Trying on the shoes I had instantly an idea in my head: a summer night, italian flair, the swoosh of the sea, music, wine, someone inspirational, something unsaid, me sexy and sweet, the beginning of a journey. 

I had to laugh in the fitting room. Well the vision was great but buying the shoes and being on that italian beach with someone I admire doesn't have much in common.

But beyond visions and feelings like these there's something more. The happiest moments in my life were those in which I experienced a spontaneous amazing chain of happenings which came from the ocean of possibile occurrences in the best, most magical way possible. A miraculous flow born from the chaos. Like a beautiful melody where every note is a different happening in your life.

Well this is something which certainly has little to do  with brands and products.

And with shoes :)

See and download the full gallery on posterous

Posted via email from neviiven's posterous

the new rubber duck playground

via i269.photobucket.com

as you can read in my last post every nice rubber duck needs a nice playground outside the bathroom. so I just tried to be consequent and got this very fresh springy one for mine.

Posted via web from neviiven's posterous

ein alter post..jetzt neugeboren

ich kann hören, wie die zeiger der alten uhr in der küche den takt des eingeschlafenen lebens abmessen. es ist mitten in der nacht. wie können sie nur! die zeit fesseln, einteilen, nacheinanderreihen wie kästchen. es ist so was wildes und großes wie die zeit. es ist halb zwei. zu spät um auszugehen, zu früh einzuschlafen.
ich war froh, dann böse, dann traurig und glücklich und dann wütend. worte haben das geändert. diese worte, die gern mit mir im schatten spielen und die mir nichts bedeuten. was ist an ihnen so markant? ist ihr geheimnis hohl. ich wende mich von euch ab, wörter. ich will anfassen, lecken und einatmen und schmecken. da ist die grenze. vor mir, in mir, um mich herum. ich kann ihr nicht entkommen. meine augen schliessen sich automatisch. meine füsse wollen gehen, meine hand will schreiben...

import me!

my old blog is on his knees begging: import me. 

no time, buddy. 

open ID: pls save us all. 

I'm drowning in all those logins and passwords.