the music "tele"-vision

I incidently had a glimps of another "house/rock/*ock of love" show and I said to myself once again: "MTV is so over".

In my teens I wholeheartedly loved MTV because it was the music television. It was all about music and videos. But so much more as well: fashion, hype, integrity.

Since then MTV has been moving continuously on the downward spiral of serving the mass flavor. You know what I mean: dumb dating shows instead of videos, talentless acts instead of substance.

Plus: television is so out anyway. Ok, on its way out. 

I don't know what MTV is doing online but the fact that the twitter population haven't heard of it is self-explanatory.

Maybe the problem is in the definition: when creating an idea never define limits.

Maybe the Music Channel would have been much more profutable and sustainable than the Music Television.

Maybe.

#reinvent

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